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Social Media The Role of Social Media in College Admissions

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With all the buzz about the role of social media in almost every industry, it shouldn’t be surprising that it has increasingly become a significant part of the college admissions process.

A Zinch survey last year found that 68% of students used social media to research schools, and 38% said they used it as a research tool when deciding where to enroll. This has prompted college and universities to use social media as an informative recruitment tool, with 97% of schools using social media in their online recruitment efforts (up from 37% 10 years ago), according to the National Association for College Admissions Counseling.

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Posted on LinkedIn Blog The Role of Social Media in College Admissions by Dr. Kat Cohen on December 4, 2013