Social Media The Role of Social Media in College Admissions


With all the buzz about the role of social media in almost every industry, it shouldn’t be surprising that it has increasingly become a significant part of the college admissions process.

A Zinch survey last year found that 68% of students used social media to research schools, and 38% said they used it as a research tool when deciding where to enroll. This has prompted college and universities to use social media as an informative recruitment tool, with 97% of schools using social media in their online recruitment efforts (up from 37% 10 years ago), according to the National Association for College Admissions Counseling.

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Posted on LinkedIn Blog The Role of Social Media in College Admissions by Dr. Kat Cohen on December 4, 2013